Deka M.E.L.A. S.r.l., a company belonging to the El.En. S.p.a. Group, is committed to protecting the privacy and confidentiality of personal data and ensures them the necessary protection from any event that might put them at risk of a breach.
Pursuant to article 13 of Legislative Decree No. 196 of 30 June 2003 (“Privacy Code”), Art. 13 of European Regulation No. 679 of 2016 (“Privacy Regulation”), Deka M.E.L.A. S.r.l. intends to inform all users and/or visitors to www.dekalaser.com (respectively the “Users” or “Data Subject” and the “Site”), on the use of personal data, log files and cookies collected over the Site itself.
The term personal data refers to the definition contained in article 4, paragraph 1) of the Privacy Regulation, i.e. “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;” ( “Personal Data”).
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Data Controller and Data Processors
The personal data processing controller is Deka M.E.L.A. S.r.l., with registered office at Via Baldanzese, No. 17 – 50041 Calenzano (FI) – Italy, Tax and VAT No. 03137680488 (herein after referred to as the “Data Controller”).
The updated list of designated Data processors can be provided on request by the interested parties and/or users.
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Information collected automatically by the website – Cookies
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Information collected automatically
Like all websites, our site also uses log files in which information is stored that is collected in an automated manner during users visit. In fact, the information systems and software procedures which perform the functions of the website automatically acquire, during their operation, some information, the transmission of which is implicit in the use of internet communication protocols.
The following information is collected:
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Internet Protocol (IP) address of the domain name of the device you are using;
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the URI (Uniform Resource Identifier) addresses of the resources requested or the method used to submit the request to the server;
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the name of the Internet service provider (ISP);
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the size of the file obtained in response;
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the numerical code indicating the status of the response given by the server (success, error, etc.);
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other parameters related to your device’s operating system and digital environment.
This information is not collected to associate to identify subjects, but by nature, might lead to identify Users through elaboration and association with data obtained by third parties.
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Cookies
- DEFINITION AND PURPOSE OF COOKIES
A "cookie" is a small text file created by certain websites on the user’s computer when he or she accesses a particular site, whose purpose is to store and transmit information. Cookies are sent from a web server (which is the computer that runs the website visited) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and are stored on the user’s computer; they are then re-sent to the website when the user subsequently visits that site.
Some operations cannot be performed without the use of cookies, which thus makes them technically necessary in certain cases. In other cases, the site uses cookies to facilitate and assist navigation by the user or to allow him or her to access services that are specifically requested.
Cookies may also remain in the system for long periods of time and may also contain a unique identification code. This enables sites that use them to keep track of the user's navigation inside the site, for statistical or advertising purposes i.e. in order to create a customised profile of the user based on the pages that user has visited and, hence, to show and/or send the site visitor targeted ads (so-called Behavioural Advertising).
- WHICH COOKIES ARE USED BY THE WEBSITE AND FOR WHICH PURPOSES
This Site uses various types of technical cookies: navigation cookies, analytics cookies and profiling cookies.
The Data Controller - following the directions provided by the Italian Data Protection Commissioner in the general Ruling of 8 May 2014 - details below the specific categories of cookies used, as well as the purpose thereof and the results of their deselection:
TYPE
OF COOKIES |
PURPOSES
|
DURATION
OF RETENTION |
EFFECTS OF
DESELECTION |
| Navigation cookies |
These allow normal navigation
and use of the website |
Valid for the browsing session |
Browsing would not be possible
if these were deactivated,
which makes these cookies necessary |
| Analytics cookies |
These gather information in aggregate form on navigation by users to optimise the experience of navigation and the services themselves. |
Established by third parties, reference is made to the privacy notice referred to below |
It would not be possible for the Data Controller to obtain the information in aggregate form |
Functionality
cookies |
These facilitate navigation and the service rendered to the user based on a series of criteria selected by the latter |
Retained to preserve functionality for 30 days |
It would not be possible to retain the selections made by users during navigation |
- THIRD PARTY COOKIES
Third party cookies also operate on this website i.e. cookies created by a website other than the one that the user is currently visiting.
Based on the provisions of the Ruling of the Italian Data Protection Commissioner of 8 May 2014, the Data Controller is bound to provide the updated link to the privacy notices and consent forms of third parties with whom special agreements have been stipulated for the installation of cookies through its own website.
Third party cookies are:
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Anonymous third party cookies: The use of anonymous third party cookies is provided for; these cookies facilitate the anonymous gathering and recording of information on pages of the website that have been accessed, without allowing the visitor to be identified, and they are not combined in any way with other information. Such data are used exclusively to track and examine the use of the sites by users, to compile statistics based on information gathered anonymously and by using data in aggregate form. In particular, users are informed that the web analytics service that issues cookies used by the Data Controller is "Google Analytics", described below. Google Analytics is a web analytics service provided by Google, Inc. ("Google") that uses "cookies" placed on the user’s computer to enable the website visited to analyze how it is used by users. The information generated by the cookie about the use of the website visited (including the IP address) will be sent to Google and stored on Google servers in the United States. Google will use this information in order to track and examine the user’s use of the website, compile reports on the website's activity for website operators and provide other services relating to the website’s activity and to internet usage. Google may also transfer this information to third parties if legally required to do so, or where the third parties process the aforementioned information on Google's behalf. Google will not associate the user's IP address with any other data held by Google. The user may at any time refuse the use of cookies by selecting the appropriate setting on his or her browser. To consult Google’s privacy policy in relation to the Google Analytics service, see the website https://policies.google.com/privacy?hl=en.
- This Site uses also the Facebook Pixel, a cookie that allows advertisements consistent with previously visited pages and with the user’s navigation on the Site, to be shown on social media or when the user carries out a search using a search engine. This technology means that the Data Controller only sends the user advertisements that are tailored to his/her tastes rather than standard advertisements. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616.
- RETENTION PERIOD
By accessing the Site and going beyond the introductory banner containing the short privacy no-tice, the Users consents to the use of the technical cookies specified in this document. This consent may be revoked at any time by pressing the button "I do not consent" at the end of this privacy and cookies policy.
Individual cookies may be freely selected/deselected using this system, but this may also be done by using one’s web browser (selecting the settings menu, clicking on internet options, opening up the privacy tab and selecting the desired level for blocking cookies).
By failing to accept functional cookies certain pages of the Site will not be visible.
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The personal data that Data Subject provide to us using the Site
The following categories of personal data could be collected through the use of the Site:
- Contact details: name, address, telephone number, email address;
- Interests: information provided by users about their interests, including type of product they are interested in;
- References of the contract: customer number, contract number, etc.;
- Registration data of the “Deka Club” portal: product’s serial number;
- Information about sale and maintenance: purchasing and information, information relating to assistance, including complaints;
- Data relating to the request for participation in training courses:data and place of birth, nationality, passport, Visa, inquiries and special requirements relating to transport, residence, etc..
In certain circumstances we may also collect:
- Data concerning family members and partners;
- Biometric data, such as digital images and videos;
- Pictures, video and audio via surveillance cameras placed in public areas of our facilities.
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Purposes of the processing
The personal data of the Data Subject is processed exclusively for the following purposes:
- Without express consent (art. 6 Privacy Regulation)
- to fulfil obligations required by law, rules, European regulations or authorities;
- to meet, prior to the conclusion of a contract, specific requests of the Data Subjects (e.g. request for information, quotations, etc.);
- to execute the contract concluded between the parties;
- to provide after-sales service;
- to manage requests and reports received through the Site, including any complaints and disputes;
- to establish, exercise of defend a legal claim;
- Only with declared consent (art. 7 Privacy Regulation)
- to improve and customize Users experience on the Site;
- to allow the recording to restricted areas of the Site and such initiatives (e.g. events, contests);
- to manage applications;
- to manage requests for participation in training courses;
- to allow subscription to the newsletter provided by the Data Controller;
- to send by e-mail, mail and/or text message, newsletter, commercial communications and/or advertising material about products or services offered by the Data Controller and customer satisfaction surveys on the quality of services;
- to send by e-mail, mail and/or text message, newsletter, information about events, contests, educational activities organised by the holder;
- to send by e-mail, mail and/or text message, newsletter, promotional and/or commercial communications of third partied (e.g. business partner).
The legal basis of the processing is the consent freely given.
The Data Subjects have the right to revoke the consent given at any time and without any particular formality: in any commercial communication there will be a section that will allow to easily revoke the consent given.
The Data Subjects can also revoke the consent given by sending a simple communication to the addresses referred in art. 11 below.
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Legal basis of the processing
Apart from what is specified for cookies and browsing data, the Data Subjects are free to provide personal data contained in the forms on the Site or in any case indicated on the occasion of contacts with the Data Controller to request the sending of informative material or other communications or to access specific services. The absence of this data may make impossible to fulfil the request.
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Processing methods
Pursuant to art. 5 of the Privacy Regulation, the personal data will be:
- processed in a lawful, proper and transparent toward the Data Subject;
- collected and recorded for specified, explicit and legitimate purposes and subsequently processed in a time frame compatible with that purpose;
- adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed;
- accurate and, where necessary, kept up to date;
- processed by manual, cyber and telematics tools and with logics that are appropriate to ensure an adequate level of security.
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Data retention
The Data Controller, in accordance with the principles of legality, purpose limitation and data minimisation, pursuant to art. 5 of Privacy Regulation, stores and processes personal data for the time strictly necessary to fulfil the purposes identified above and until the Data Subjects parties to revoke the consent given.
For the purpose of determining the appropriate retention period, the Data Controller shall consider the quantity, nature and sensitivity of the Personal Data, the purposes for which they are processed and if the same purposes can be achieved by means of other instruments.
In particular, for the purposes of marketing, personal data may be kept for a period of 24 months from 25 may 2018, unless renewal thereof (expect the opposition to receive further communications). The Data Controller shall, every two years from the data of publication of this notice, to request the renewal of consent.
The Data Controller shall consider the periods for which he might need to retain the Personal Data in order to fulfil legal obligations (e.g. administrative tasks) or to examine Users’ requests, complaints and defend its rights where necessary.
The processing and retention of digital material, such as pictures or video, will be performed until the data subjects communicate the withdrawal of consent to data processing.
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Access to personal data and to whom these can be communicated
Personal data may be brought to the attention of:
- Data Controller’s employees or collaborators, that are formally appointed and authorized to process and their receive opportune operational instructions in this regards;
- External companies and third parties which Data Controller may make use of in relation to the management of the contractual relationship with customers or for its own organisational needs and its activities (e.g. IT service suppliers, consultants, agents, etc.)
- Other companies of the El.En. Group.
Pursuant to art. 6 of the Privacy Regulation, without the express consent of the Data Subjects the data Controller can disclose the personal data to the supervisory bodies, judicial authorities and all other persons to whom that kind of communication is required by law and to the accomplishment of the purposes of art. 3. These subjects will process personal data as autonomous Data Controllers.
Personal data will not be disclosed, sold or exchanged with any third party without the express consent of the Data Subjects.
The management and conservation of personal data will happen on server (located within the European Union) of the Data Controller and/or of third parties appointed as data processors.
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Rights of the Data Subject
Pursuant to articles 15-22 of the Privacy Regulation, the Data Subject is entitled:
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To be inform of:
- The source of the personal data;
- The processing purposes and methods;
- The logic applied when data are processed using electronic equipment;
- The identity of the data controller, data processors and designated representative pursuant to article 5;
- The parties or categories of parties to whom the personal data may be communicated;
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To obtain:
- The updating, rectification or, where he/she wishes, the integration of the data;
- The cancellation, anonymization, or blocking of data processed unlawfully, including data that does not need to be retained for the purposes for which it was collected or subsequently processed;
- Certification that the activities mentioned above, including their content, have been notified to those to whom the data was disclosed, unless this requirement proves impossible or implies manifestly disproportionate measures with respect to the protected right;
- Data portability: the right to receive personal data in a structured, commonly used and automatically readable format, and to transmit such data to another data controller, only for cases where the processing is based on consent and for only data processed by electronic means;
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To oppose, in whole or in part:
- For legitimate reasons, to the processing of his/her personal data, even if it is pertinent for collection purposes;
For the purposes of this article, the Data Subject is entitled to request the cancellation, transformation into an anonymous form or blocking of data processed in violation of the law and, in any case, to abject, for legitimate reason, to their processing.
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Data transfer
Appropriate Deka M.E.L.A. S.r.l. could transfer personal data collected through the Site to other companies of the El.En. Group or to third parties located in other countries, even outside the European Union, which does not offer the same level of protection of personal data. The European Commission puts the countries deemed “adequate”, namely those that preparing an adequate protection, in a separate list, which can be viewed at: https://www.garanteprivacy.it/home/provvedimenti-normativa/normativa/normativa-comunitaria-e-intenazionale/trasferimento-dei-dati-verso-paesi-terzi#1.
Transfers of personal data outside the European Union and to countries not belonging to the above list will be carried out exclusively under specific agreements between Deka M.E.L.A. S.r.l. and the companies involved, through the use of tools accepted by the European Commission.
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Contact details
To exercise all rights ad identified above and to request information about this privacy policy, Data Subjects can contact the Data Controller by sending an e-mail to privacydeka@dekalaser.com.
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Requests for the exercise of Data Subject’s rights
If you request information about your data the Data Controller shall respond promptly – unless this proves impossible or involves a manifestly disproportionate effort compared with the right to be protected – and in any case no later than 30 days from the request. The Data Controller will justify any inability to meet the request, or delay in doing so.
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Acceptance / Not acceptance of cookies